Google Ads specialist · Accepting new clients
I rebuild underperforming Google Ads accounts for HVAC, roofing, healthcare and training businesses — cutting cost per lead by up to 87% and lifting conversions by up to 847%.
Free · No commitment · Personal reply within 24 hours
Results delivered for
Figures come from the Google Ads dashboards in my case studies. Revenue figures are estimates based on client-reported job values and close rates.
Why ads underperform
Google Ads works. But when the structure, tracking and landing pages are wrong, budget disappears before a single customer calls.
“Free”, “DIY”, “how to”, job seekers and out-of-area clicks were eating up to 62% of spend before I added negative keywords.
Mixed-intent traffic landing on a page with 12+ menu options. Dedicated landing pages lifted one account’s conversion rate over 10×.
No call, form or booking tracking means Google’s bidding has nothing to learn from — and you can’t see what’s actually working.
Quality Scores of 2.8–3.2 out of 10 meant paying a CPC penalty on every click, on every service, in every city.
The method
Scroll to see how a broken account becomes a predictable lead engine.
Layer 01 · Structure & keywords
I rebuild accounts around service, intent and location — exact and phrase match tiers, separate campaigns for emergency vs. research searches, and a negative keyword library of 150–300+ terms deployed in week one.
Layer 02 · Landing pages & conversion
Every campaign gets its own purpose-built page matched to the ad — one message, one action, fast on mobile. I test forms, headlines and call buttons continuously, and only keep what wins.
Layer 03 · Tracking & optimization
Call tracking with dynamic number insertion, form and booking conversions through Tag Manager and GA4. Clean data lets smart bidding work — switching to Target CPA cut CPA a further 22% in one account within 3 weeks.
Case studies
Conversions, conversion rate, CTR, CPC, cost per lead and landing page changes — for nine businesses across health, home services, education and e-commerce.
Get a free audit — I’ll show you exactly where budget is leaking and what to fix first.
What I do
Accounts restructured by service, intent and location, with exact/phrase tiers and aggressive negative keyword control.
Google Tag Manager, GA4, dynamic number insertion and form/booking conversions so every lead is attributed.
Page structure, copy direction, short forms, mobile call buttons and speed — tested against real conversion data.
Branch-level campaigns, service-radius targeting, time-of-day and weather-triggered bids, plus Local Services Ads.
Shopping and Search built around buyer intent and product-level revenue tracking — profitable even at $600+ price points.
Remarketing lists, customer match, in-market layers and demographic bid adjustments to win back warm visitors.
How we work together
I review your account for wasted spend, keyword gaps, tracking problems and landing page issues.
Tracking repaired, budget leaks paused, negative keywords deployed — the fastest, biggest win.
New campaign structure, intent-matched ads and dedicated landing pages go live.
Smart bidding once there’s clean data, weekly testing, and monthly reporting on real outcomes.
The difference
| Typical account I inherit | After my rebuild | |
|---|---|---|
| Structure | One campaign, one ad group, everything mixed | Campaigns by service, intent, city and route |
| Keywords | Broad match, no negatives | Exact/phrase tiers + 150–300+ negatives |
| Tracking | Broken or missing | Calls, forms, bookings and revenue measured |
| Landing page | Generic homepage | Dedicated, fast, mobile-first pages |
| Quality Score | 2.8–3.2 / 10 | 8–10 / 10 |
| Reporting | Clicks and impressions | Leads, cost per lead and revenue impact |
Trusted by business owners
Don’t just take my word for it — here’s what owners and marketing leads say after the rebuild.
Who you’ll work with
No account managers, no hand-offs. I’m a Google Ads specialist with 3+ years of hands-on experience rebuilding accounts for local service, healthcare, education and e-commerce businesses across the US and South Korea.
I care about one thing: turning your ad budget into customers you can count — and showing you the numbers to prove it.
Questions
It depends on your market and cost per click. The accounts in my case studies range from under $1,000 a month to over $25,000 a month. The free audit will tell you what budget is realistic for your goals — and whether your current spend is being used well.
Fixing tracking and adding negative keywords in week one stops wasted spend immediately. Most accounts show clear improvement within 30 days, and smart bidding gets stronger once there are 30–50 clean conversions to learn from. The case studies here ran for 64 days to 24 months.
A review of where your budget is being wasted, keyword and negative keyword gaps, conversion tracking accuracy, landing page issues, and a prioritized action plan specific to your account — not generic advice.
Yes. That’s usually the first thing I do: Google Tag Manager, GA4, call tracking with dynamic number insertion, and form, booking or purchase conversions — so every lead can be tied back to a campaign and keyword.
I design the page structure and copy direction for each campaign, then work with you or your developer to implement it and A/B test variants — headline, form length, call buttons and mobile layout.
My case studies cover HVAC, roofing, moving, CPR and health training, dermatology and medical tourism, online education and high-ticket e-commerce. The approach works for any business where people search with intent to buy or book.
I monitor your account daily and optimize weekly. You get monthly reporting focused on leads, cost per lead and revenue impact — not vanity metrics — and I’m available between reports for any questions.
Engagement terms are discussed after the free audit, once we both know whether there’s a good fit. There’s no obligation to continue after the audit.
I’m based in Lalitpur, Nepal and work with clients in the United States, South Korea and beyond. We’ll agree on communication times that suit you.
Free · No commitment
I’ll personally review your campaigns and send specific, prioritized recommendations. No sales pitch — just clarity on what’s costing you money and what to fix first.
Thank you! I’ll review your details personally and reply within 24 hours with specific findings and recommendations.